Effective Date: July 5, 2019
Cookies and other tracking technologies gather information about our Users and send it to us.
For more information on online tracking technologies, please consult the Federal Trade Commission’s guidance at https://www.consumer.ftc.gov/articles/0042-online-tracking.
By using ThinkWhy’s website or software products, each User agrees to let us use tracking technologies, like cookies, while they interact with our platforms.
Users are notified of our cookie usage via a banner displayed at the bottom of our home page. If a User does not want any cookies or other tracking technologies used on them, then they should not use ThinkWhy’s website, platform, or other web-based services.
Users can turn off certain kinds of our cookies.
We use several types of tracking technologies for different purposes.
First Party Cookies: Whether a cookie is ‘first’ or ‘third’ party cookie refers to our website or domain placing the cookie. In our case, first party cookies are those placed by us and involves assigning a unique identity to you by setting the cookie with a view to tracking your journey on our website.
The cookies that we place on your device fall into the following categories:
Session cookies—these allow our website to link your actions during a particular browser session. These expire each time you close your browser and do not remain on your device afterwards
Persistent cookies—these are stored on your device in between browser sessions. These allow your preferences or actions across our website to be remembered. These will remain on your device until they expire, or you delete them from your cache
In addition, the cookies that we place on your device may also be:
Strictly necessary cookies: these cookies are essential for you to be able to navigate our website and use its features. Without these cookies, the services you have asked for could not be provided
Performance cookies: these cookies collect information about how you use our website, e.g., which pages you go to most often. These cookies do not collect personally identifiable information about you. All information collected by these cookies is aggregated and anonymous, and is only used to improve how our website works
Third-Party Cookies: These are cookies that are set by a domain other than ThinkWhy. Where we work with third-parties, they may set cookies, web beacons or similar technologies to deliver the services that they are providing. For example, to help us analyze how you use our website, which third-party websites you came from, detect or prevent fraud or collect information about your activities on our website.
Targeting Cookies: These are also known as advertising cookies and are used to deliver content or advertisements that are more relevant to you and your interests.
Tracking across Third Party websites: Some third-party websites keep track of your browsing activities when they serve you content, which enables them to tailor what they present to you. If you are visiting such websites, certain website browsers allow you to set the DNT signal on your browser so that third-parties (particularly advertisers) know you do not want to be tracked. We do not process or respond to "Do Not Track" signals, unless required by applicable laws. However, we adhere to the Digital Advertising Alliance’s Self-Regulatory Principles for Online Behavioral Advertising ("Principles").
Web Beacons: We use “web beacons” or “clear gifs” to help deliver cookies and gather usage and performance data. We and/or our third-party analytics providers may employ web beacons to help us better manage content on our website by informing us of what content is effective. In addition, we may also use clear gifs in HTML-based emails sent to our users to track which emails are opened by recipients. The information is used to enable more accurate reporting, improve the effectiveness of our marketing, and make our services better for our users.
Pixels: A pixel tag ("pixel") is a small piece of code that can be embedded on websites and emails. We use pixels and cookies to learn how you interact with our webpages and emails.
Passive Information: As is true of most websites, we gather certain information automatically. This information may include Internet protocol (IP) addresses, browser type, Internet service provider (ISP), referring/exit pages, the files viewed on our site (e.g., HTML pages, graphics, etc.), operating system, date/time stamp, and/or clickstream data to analyze trends in the aggregate and administer the site.
Have questions about cookies and tracking technologies?
By email at:
By mail at:
3800 Maple Ave. Ste. 530
Dallas, TX 75219